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16 AugeCommerce

How to Become a Featured Retailer on Google’s New ‘Shops’ Section

In the introduction of Google’s New ‘Shops’ Section, Suppose you’re a retailer and you’re not featured on Google Shopping. In that case, you might miss out on the most valuable real estate in e-commerce. The first few results of search queries that begin with “shopping” are presented in their dedicated section called “Shops” (also known as “Google Product Listing Ads” or PLAs). 

Google engineers have introduced the Google New Shops section on Google on the right-hand side of any product search. It has received much attention over the past few weeks and is about to get even more. In the coming weeks, Google will begin featuring certain retailers in these Shop sections, giving them prime placement and automatic visibility to consumers who have demonstrated an interest in shopping for that product or service.

This article will show you how to become a featured retailer on Google Shopping and optimize your product listings to ensure they come up in the top results every time people search shopping on Google.

The Benefits of Being a Featured Listing

Being a featured retailer on Google’s new ‘Shops’ section has many benefits.

You’ll appear in mobile search results, producing more organic traffic to your eCommerce store. By being featured, you’ll be lending credibility to your online store and improving your shopping experience – both of which are essential ranking factors for eCommerce SEO.

Furthermore, being featured can help reduce your bounce rate, as users will be able to easily find what they’re looking for on your site lastly it can help you stand out from the competition and build trust with potential customers.

5 Ways to Stand Out in the Shops Section

If you want to be a featured retailer in the new Shops section on Google, there are a few things you can do to stand out: 

  1. Make sure your eCommerce store is mobile-friendly. 
  2. Use descriptive URLs that include relevant keywords. 
  3. Avoid duplicate content and plagiarism. 
  4. Optimize your images with alternate text. 
  5. Use eCommerce SEO best practices to improve your organic click-through rates (CTR).

To rank high for competitive search terms like skirts or earrings, ensure your site loads quickly and is mobile-friendly. Optimize product pages by adding keyword variations within product titles, descriptions, headers, subtitles, and ALT tags of product images.

Add customer reviews so visitors can know what other people think about your products before they buy them. And don’t forget to use HTML meta tags like title tags, H1 headings, and image ALT tags- these will help boost your site’s relevance within SERPs.

1. Make sure your e-commerce store is mobile-friendly.

More and more people are using their mobile devices to search the internet, so your eCommerce store must be mobile-friendly. If it’s not, you could be missing out on potential customers and sales.

Here are some things to keep in mind when making your eCommerce store mobile-friendly: 

  1. Use responsive design – This will ensure that your website adjusts to any screen size.
  2. Optimize images – Large images can slow down your website, so ensure they’re correctly sized for mobile devices.
  3. Simplify navigation – Mobile users don’t want to click through many links to find what they’re looking for.

2. Use descriptive URLs that include relevant keywords. 

If you want your eCommerce store to be featured on Google’s new ‘Shops’ section, there are a few things you need to do.

First, make sure your site is mobile-friendly.

Second, use descriptive URLs that include relevant keywords. This will help Google’s web crawlers understand your site and index it accordingly.

Third, focus on your organic click-through rates (CTR). The higher your CTR, the more likely you will be featured on ‘Shops.’ fourth, make sure your site offers an outstanding shopping experience.

Fifth, avoid high bounce rates by ensuring that your content is relevant and engaging.

Sixth, audit your eCommerce SEO regularly and make sure you’re following best practices. You should also hire an eCommerce SEO service if you don’t have the time or resources to handle this for yourself.

Seventh, ensure that your product descriptions are detailed and contain all necessary information so shoppers can make informed decisions about which items they want to purchase from your site.

Eighth, create a clear call to action to encourage visitors who might not be ready yet to buy something from your website.

Ninth, optimize your images for mobile users and provide helpful captions with lots of white space to promote engagement.

Tenth, share exclusive offers with customers via social media platforms like Facebook or Twitter to reach a wider audience and convert potential customers into repeat shoppers.

3. Avoid duplicate content and plagiarism.

Regarding eCommerce, retailers need to be aware of duplicate content and plagiarism. This is because these can negatively impact your organic traffic and CTR.

To avoid this, ensure your e-commerce store uses unique and original content. You can also hire SEO services to help improve your CTR. In addition, retailers should also focus on creating a mobile-friendly shopping experience.

This means having a website that is easy to navigate and loads quickly on mobile devices. If you are new to SEO, a website audit is the best place to start. These will analyze your site for errors and suggest how to fix them to get better results in the search engine rankings.

For example, when conducting an audit, web crawlers will evaluate your descriptive URLs for keywords that may not have been targeted before (to avoid duplicate content). They will also check for any signs of plagiarism by comparing each post’s range against the other posts on the same page.

The audit will provide recommendations on optimizing all these aspects to rank higher on search engine results pages (SERPs).

4. Optimize your images with alternate text. 

Optimizing your images with alternate text is one way to make your eCommerce store more visible on Google. This tells Google what your ideas are about and can help improve your organic traffic and click-through rates.

Use keywords in your alternate text, but don’t stuff them in there. Just use enough to accurately describe the image. You should also make sure your pictures are mobile-friendly and that you have a good shopping experience.

High bounce rates will hurt your chances of being featured on Google Shops, so make sure your store is up to par. Finally, consider doing an eCommerce SEO audit to check for duplicate content and plagiarism.

5. Use eCommerce SEO best practices to improve your organic click-through rates.

Google reports that mobile searches related to shopping have grown 120% over the past two years. 

As more and more shoppers use their mobile devices to search for products, it’s essential for eCommerce stores to have mobile-friendly websites. 

One of the best ways to improve your organic click-through rates (CTR) is to use eCommerce SEO best practices. 

Some of the best eCommerce SEO practices include optimizing your titles and descriptions, using descriptive URLs, and avoiding duplicate content and plagiarism. 

Following these best practices can improve your chances of being featured in Google’s new “Shops” section.

Four Tips to Boost Your Exposure in 2022

Are you ready to take your e-commerce store to the next level and increase your exposure in 2022? Then check out these four tips: 

  1. Optimize your website for mobile search results. 
  2. Make sure your eCommerce SEO services are up to date and follow best practices. 
  3. Improve your organic click-through rates with targeted and descriptive URLs. 
  4. Ensure you have a good shopping experience by regularly auditing your eCommerce SEO.

Why Being a Featured Listing Matters

As the COVID-19 pandemic continues, more and more people are shopping online. In fact, according to Google reports, there has been a 70% year-over-year increase in global online shopping searches. And as people are searching for things to buy online, they’re also turning to mobile devices.

Mobile search results now account for 63% of all organic traffic from Google. That’s why it’s so essential for e-Commerce stores to have a mobile-friendly website and offer a great shopping experience. They risk losing out on valuable organic traffic and potential customers if they don’t.

To ensure their sites rank higher in search engine results pages (SERPs), retailers should focus on the basics of SEO best practices:

create descriptive URLs that use keywords; do an SEO audit to find duplicate content or plagiarism; optimize meta descriptions with keywords and content; include high-quality images that are optimized for mobile users; keep blog posts updated with fresh content; write about topics related to your products/services. Include keywords in the post title, headings, and throughout the text. Also, link to other blog posts within your post if appropriate. Use keywords throughout.

Nowadays, businesses need to pay attention to search engine optimization techniques to stay competitive. 

There are many reasons why you may not rank well in the SERPs.

You may be going after too many long-tail phrases that you aren’t qualified for, but optimizing your site can help make up some ground for generating organic traffic and attracting new visitors. So how can you become a featured retailer on Google Shopping?

The first step is to sign up for a Google AdWords Express campaign. After setting up your business location, business hours, and contact information, click “Your Ads.” You’ll see this page where you’ll be able to select either Display Network only or Search Network only. You’ll want to choose Network Search only since we’ve already discussed how much power mobile device usage has over our search engine traffic today.

In addition to filling out basic details like business location and contact information, Google will ask what kind of product(s) you sell to customize the ad targeting strategy accordingly.

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30 JuneCommerce

Ecommerce Copywriting Tips That Boost Conversions By 81.4%

Are you interested in learning eCommerce copywriting tips & how to boost an e-commerce site’s conversion rates?

So you’re at the correct place.

Need an e-commerce agency service to increase your store’s sales? Reach out to us

With these insane techniques, we’ll teach you how to increase the conversion rate of your online business in no timeâ€Ķ

Do you know that e-commerce companies’ most recent average conversion rates were 1.53 percent? (As of February 2022)

How’s yours doing? Are they high? Or low?

If it’s below the average line, go ahead because our share strategies will greatly boost the conversion rate of your eCommerce store.

Even if it’s higher, we are sure you’ll be able to raise it even more.

Are you ready for the sky sales, then?

So let’s get started.

Copywriting for e-commerce

Each phrase brings to mind a unique emotion, and it has been noted that using words carefully might increase someone’s desire to buy from you.

Well, that’s how copywriting works.

Refining the content could double sales of your product pages or any other parts of your online business. Yes, twice.

Let’s get deeper into the “eCommerce Copywriting Tips”.

Warning:

 Scroll at your own risk. Worthy tips are below.

eCommerce copywriting tips

Convert the features into a benefit.

Remember, these eCommerce Copywriting tips mainly focus on the benefits of writing a product description.

You will be surprised to know how many brands failed to utilize this technique, costing them fewer conversions than others.

So, what do we deliver by the term benefits?

So, benefits are the gains a person will achieve by purchasing your product.

Let’s say the perfume’s aroma and packaging are its characteristics.

Therefore, the advantages would be lifelong memories and the best present.

Do you see the distinction?

P.S.: Visit Nike to see how skillfully they transformed the attributes of their products into advantages if you want a better illustration.

Use compelling calls to action.

If you want your customers to purchase your goods, read carefully.

Do you know what we just used?

“It is a call to action.”

CTA is very important for your e-commerce store if you want better conversions.

Normally, the CTA we observe in the stores is like this:

“Add to cart.”

But the variations that we advise you to try are:

“Buy Now”

“Purchase now”

“Shop”

Every page on your e-commerce shop needs a call to action button. By thinking about each goal, you can create a CTA accordingly.

Squeeze the sales funnel.

The main purpose of any e-commerce business is to create ease for its customers.

The sales funnel consists of:

  1. product page
  2. cart page
  3. checkout page

Do you know a thumb rule that specifies the customer should reach the checkout within three to four clicks?

So, the main thing is, how can we optimize the sales funnel?

Let’s begin with the product page.

How to optimize a product page?

You can optimize the product image by simply following these things.

1. Product photo

We prefer you to use a high-quality product image that creates a good visual impact on the visitor on your page.

2. Descriptive information on the product

Include every detail about your product in the description area; as stated earlier, convert the features into benefits.

3. Pricing: According to our suggestion 

show the original price with a slash with the new sales price of your product.

4. Clear add-to cart button

Now, renew your sales copy, product images, etc., and BOOM! Observe the Skyrocket conversions…

Optimize your cart page.

The next step is the “cart page,” where the customer adds the product to their cart.

If we check the Amazon page, it gives us the best example of optimizing the page.

The Amazon cart page clearly showed the price or the subtotals with the number of items in red.

Have you checked this before?

Checkout page

The final border or step in case you have some hard cash in your pockets.

Some of the best practices of check out page that we can learn from Amazon’s checkout page are:

P.S.: We use the term “Amazon” more often to give you a better visual of better optimization practices. (Now, you can continue to scroll).

Some of the best optimization practices that you can learn from Amazon’s checkout are:

  1. On Amazon, saved payment and shipping methods make the process easy and quick.
  2. They offer extra promotions to drive more revenue.

Have you ever tried giving promotions?

  1. An overall estimate on the cart page includes tax and shipping charges, so the customer knows how much they will pay.

What are your comments on the strategy mentioned above being used on Amazon? Especially point number 3.

In a nutshell

You’re mistaken if you think increased traffic is proportional to revenue generation.

It is because you can also increase conversions with the existing traffic.

At last, do remember the tips mentioned above, especially the optimization of your page’s sales funnel, which is essential to increase conversion rates.

Need an eCommerce Copywriting Tips service to increase your store’s sales? Reach out to us 

Bonus tip

 Do you know that most consumers waited to purchase until the discount was available?

So, make sure to have a discount code on your platform, whether 2%, 3%, or 5%.

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31 JaneCommerce

How to Use Google Trends in 2022 for Market & Product Research

One intelligent way to find out what is popular is effortlessly possible with Google Trends. Google Trends is an exceptional tool for research purpose when it comes to product research for marketplaces (Amazon, eBay and etsy). It shows data and charts to examine how often different search terms have been entered by the users on search engine.

Having said that, marketers must master for performing product research. Thus, it is a free tool that anyone can use without doing any digital marketing course for learning how to perform configurations, selecting the right targeting options as opposed to how we do in Facebook ads to fetch data.

You may get confused in the beginning to distinguish with search term and topic but that’s what we will learn here. In this blog we will explore this tool to see how e-Commerce brands can study the product, and seasonal trend by going through this step by step guide. Here are just three simple steps that allow you to perform market research and interpret Google Trends with category, region and comparative analysis for Keyword research & content planning.

Step: 1 Navigate To Explore

Go to trends.google.com. By clicking on it you will be taken to a screen that appears like this. You open the Google trends and from the drop down menu this is what you see to enter into the process of plugging in the search term into the database of the tool.

Google trends

Step 2: Select The Region You Want To Explore.

Now, you have to select the region that you are interested to explore. Select the Region which means you select the region where you want to see the popular trends, it could be West Virginia, U.S, Kent’s Heritage Coast, UK, Vancouver Island, Canada and any part of the world. The selection of the particular region means that the tool will show Google web searches and the rise of searches surrounding that topic.  Here you see our search term ”App Development” and country selection is “United States”. To each their own depending upon the nature of the research process.

Google trends

Step 3: Choose The Time Range, Category & Explore Topics and Search Queries

Explore topics and search queries. You might find completely unrelated things, especially within the rising category. It’s just showing what people interested in your chosen category are also searching for. Just look at this data given down below.

Google trends

The best thing about this tool is the functionality to see the comparisons of the search term with interest over time. In order to visualize a comparative research, we have compared web development and app development to see what is more popular search term and the most asked search query on the search engines.

Google trends

The results as indicated by the image show compared breakdown by region and Color intensity represents percentage of searches. It indicates that people look up for web development in regions for instance Wyoming, Hawaii, South Dakota, Minnesota and Delaware whereas the interest for mobile app has been found in the regions of Alaska, North Dakota, Louisiana, New York and Washington with the graph decreasing as the November comes to close.

Google trends

Explore results by region

When you search for a term in Google Trends like we did for we development and mobile app development, you have to understand and comprehend a map presenting areas where your term is popular. Darker shades specify where your term has a higher probability of being searched. 

Upon comparing search terms, you come across a map of the world shaded rendering to the term’s popularity. The color intensity (like blue and red in our case ) embodies the percentage of searches for the leading search term in a particular region. Search term popularity is comparative to the total number of Google searches performed at a definite time, in a particular location.

Google trends

Endless amount of comparisons of the different products can further be made using Google Trends to see the seasonality and popularity with the latest trends.

Conclusion

It is an excellent tool for finding out the keyword variations that are suited best for business needs. Maximum five keywords can be compared with the graph showing five different lines indicated by colour. Google Trends can also be used to discover spikes in keyword search volumes which are usually triggered by real-world events. Hope this guide was helpful in navigation to explore for product research process and specific steps you can take to maximize your efforts.

Google trends

The graphical data that appears on that dedicated section of the screen can be downloaded, shared and embedded on the screen. It can be used to study the keyword before running ads and to fill the gap with keyword strategies.

In the SEO world, we’re so dedicated on identifying the intent of the keywords and fixing the technical aspects of website with optimizations that we every now and then forget that individuals actually want to read about topics that interest them.

Being able to identify what audiences are looking for specific part of the world is the main role of a marketers. If are failing to do that it means this guide is for you where you get to learn how effortlessly you can master to become a great product researcher for Amazon and other marketplaces for maximum ROI.

Google Trends is another tool with Jungle Scout and Helium 10 to get started. Need more help with product and market research process? Reach out to our digital marketing team at Soft Stings for starting your e-Commerce store.

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28 JaneCommerce

How to Do Product Research Process for Ecommerce

Researching for products on Amazon has evolved to a greater extent. As a result, product research methodologies are there. It’s like finding a needle from haystack.

Who can benefit from the research database? People who are just starting out for the role of product research as a service provider in digital agency. Likewise seasoned sellers can also take advantage. This detailed guide assists you to get key Amazon insights, forecast product sales, compare competitive data, and get profit projections for Amazon product research.

This post will cover how to leverage a tool for product research for those who have started to explore Amazon for FBA. Jungle Scout is the most appropriate tool for product research. The manual process of searching for products is difficult and time-consuming. 

Minimize Risk For Finding the Winning Product

We’re not going to invent something new, so we’re trying to minimize our risks, and so the first thing to decide is which marketplace you wish to sell on. Are you going to sell on amazon.com in the USA are you going to sell in the U.K? Germany it’s up to you can decide

It’s a personal decision most people will sell on amazon in the U.S. because it is the largest marketplace out of all of them. The runners-up are UK and Germany, so if you live in those countries, then you may wish to sell on those platforms first just because it’s easier if you already live there to get signed up; otherwise, you may want to sell in the U.S

Choose Where You Want To Sell

So you choose where you want to sell and that’s where you’re going to be doing your product research. For example, we’re going to be selling in the United States and then what you would do is find some products.

Some Categories to Avoid

You probably don’t want to sell in so these are the categories we would avoid. Let’s see what to avoid and why it is best not to choose them. Here is why:

  1. Watches because you know most people who are buying watches want to purchase specific name brands
  2. Video games because, of course you’re not making a video game here. That’s not what we’re doing with private labeling
  3. Software, music movies, and tv kindle store
  4. Computers and accessories

So pretty much all of these categories are viable product categories. 

eCommerce

Begin Looking with BSR

Jungle Scout Sales Estimator determines the BSR. Predict average monthly sales numbers for specific Amazon categories and even spy on your competitors. Best seller rank which is under product information. There’s a free amazon sales estimator brought to you by jungle scout Input.

The BSR identifies the marketplace you’re selling and then also specify the category.  What that’s going to do is it’s going to help you get an idea of how many monthly sales that product does. You need to see the product that sells well. 

Explore Product With Filter Options

You don’t want to be selling a product that’s under 15. If the sales price is below 15, it can be very tough to make a profit because you’ve got to account for the amazon fees, the referral, shipping your landed costs, all of that, and product selling under 15. So you can make a profit, it’s just not going to be very significant, so we prefer if you find products that are selling between 15 to 70.

eCommerce

High Demand & Low Competition

Well, our goal with selling on amazon is we want to look for products that are high demand and low competition, and so that simply means that we want to see that people have an interest in this product. People are buying this product on amazon. There would be enough demand from shoppers that they would be searching for this product and buying it, but we also don’t want to see too much competition because that makes it hard for us to compete so the way we identify competition is based on how many reviews other sellers have on their listing.

Conclusion

This is how you can find the most profitable product opportunities faster than your competitors. Jungle Scout for product research is all about the data, so it is possible to find a winning product for making your private label on Amazon with the methodology explained above. We hope this helps. Need any help with WordPress ecommerce?  Our team can help you with WordPress ecommerce themes. So don’t miss a chance to hop on a consultancy call with us for ecommerce website templates. Just talk to us about best product research for ecommerce.

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17 JaneCommerce

e-Commerce SEO Services with 3 Simple Steps for a Successful Brand Building Process

We are not going to discuss spammy link submission sites that offer mass automated submission to various platforms, sites, and forums. Instead, this is exactly what you can do.

Drive Traffic To Your Website From Forums

Forums are a VERY underrated traffic source. When you become an active, respected forum member, you’ve built a high converting funnel.

A funnel people back to your site.

Let me Walk you Through an Example

When we first started with a website, we started from scratch. We had ZERO visitors and ZERO email subscribers.

And at that point, we didn’t know that SEO and social media are both great ways to get traffic, but they take time to kick in. So to give the expected traffic a head start, we became an active member of a marketing forum.

Proper directory submissions

Proper directory submission is a good practice that many people ignore when they have a website. It offers considerable benefits to SEO that work to bring ranking on SERPs:

Digital Marketing

Still, today many marketers seem to overlook these tactics in the modern SEO’s repertoire. See how we have submitted our brand to these directories.

Digital Marketing

Syndicate Content

When you go to Medium.com, thereby posting and repurposing, you can syndicate your best stuff. In fact, we aimed for 310 targeted visitors in a week from the forum that has the potential to give referral traffic. All that is required is to repost your content (word-for-word) on Medium. This is how the platform also pushes that content. Here’s an example of one of our 

Digital Marketing
Digital Marketing

Answer Questions on Quora

Set Up Your Account, Visit your feed, Follow five more Spaces, Upvote 5 more good pieces of content, Ask a question, Add three credentials about where you live, work or study and Answer a question so that referral traffic can be generated these links For Answering on Forum. Once these initial steps are done, and credentials are completed, it’s time to build connections. But how? We answered people’s questions that were related to our niche—for instance, marketing, digital marketing, cost-effective mobile app development service, and website development. And this is such a powerful technique that it led to a sold influx of visitors to the newly launched website that was three months old.
Digital Marketing

We have seen that most people ask out of sheer ignorance.

How should I conduct an SEO website audit for a nonprofit? Honestly, I have no typical experience with this, and I want a step-by-step guide from an expert on doing this urgently?

Now that’s a pretty good question. 

SEO audit should give you ‘actionable’ insights and not just problems and errors.

What can be done, what is a priority, and what will take the website to the next level of organic traffic is the key to doing a website audit.

Want to know how we perform?

The actual analysis is broken down into Indexability, On-Page Ranking Factors, and Off-Page Ranking Factors.

In that sense, there are many marketers, agencies, and service provider which provide automatic/rule-based SEO audit with scripts; however, our agency will provide you with real human SEO audit bringing in a decade-plus of experience.

Digital Marketing

Hope, this helps you in brand building and brand visibility that you can do to get better results. If you are interested in getting the strategy, you can talk to book a call with our sales department.

Are you looking for ecommerce SEO Service and website redesign?

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31 DeceCommerce

How to Boost your e-Commerce Sales

You just purchased a domain yesterday. You are sorted with eCommerce hosting. You have just installed the theme of your choice. Obviously, your domain authority will be very less, But since you are interested in eCommerce sales, there are many things to execute to keep the site up and running from the ground up. From acquisition channel to payment gateway and all the way towards smooth customer journey to avoid card abandonment.

To understand domain authority, let us see what 1 to 100 numbers indicate. Domain authority ranks from 1 to 100. It depends upon many factors.

Yes, you read that right, factors are many and each of that is important.

Mostly links,  traffic,  session duration these are all the Signals. A website that has high domain authority has higher values are mostly near to 100. Since we have just started the website, there is no point in domain authority.

Let us explain and take towards the practical guide for your eCommerce sales store. By implementing these techniques and methodologies, you can quickly know the following aspects:  

  1. Is WordPress good for eCommerce sales
  2. How to sell your eCommerce business   
  3. How to boost your eCommerce sales

Here we will go with an essential step required for e-Commerce service.

Keyword Research Technique for e-Commerce Website Development

Put a little bit of research into keyword selection and on-page optimization. Look at Amazon’s title; they are using the designer’s name, a modifier keyword, the brand line.

By using the keyword explorer on Ahrefs, you can easily type in the seed keyword. Then, go to the “having same terms reports” in one of the popular structured data tool (Ahref). Another way is to analyze the competitor’s top pages.

Now that you have a solid list of keywords, it’s a good time to proceed further.

eCommerce

Optimize Titles, Descriptions, and Meta Title

With a fresh e-commerce website, you can rank on top. Now we have SEO On page and SEO off-page. This off-page SEO is increasing the domain authority. So on-page optimization has to be good.

So here in this blog, we will deal with how much product page optimization and how to deal with, and how much content you should write to target those keywords? What about the short URL. This is all we are going to discuss.

eCommerce

Install and Activate Yoast Plugin

Yoast Plugin guides in such a way that it gives a helpful suggestion. Yoast will help a lot.  It also has a premium version. You can try the free version as it is compatible with WordPress with 5 million active installations.

eCommerce

Clean & Short URLs

Suppose your URL/ filename appears to be very big like this one in this screenshot. You now see the title and description. This filename is too long.

eCommerce

We do off-page SEO for an eCommerce site the same way we do for service-based websites. As we create backlinks for target keywords, we can do it similarly for products.

You will see that e-Commerce websites have no content. So for that, we will have to mention things like benefits and how this product can help you. For products, hire someone who can write about the product—related to the product only.

Internal Links and Outbound Links

Outbound means, from your website to other websites. Use the proper keyword. The question is, why should I link to other sites? Why are we doing? We are doing for the crawlers. More internal links. One outbound link with (n) for internal links. Pro-tip is don’t link back to your competitors.

Now right-click this product page to see the competitor.

Structure the Category Pages

For the parent categories, the goal first is to have easy-to-understand names to navigate the website rather than SEO. Sometimes categorization isn’t going to be straightforward when retailing a variety of products. Hence, the e explanation should be the priority for the parent category, and SEO can fall into the sub-categories.

 

Writing Unique Product and Product Descriptions

Include Your Head keyword target in the descriptions. Sprinkle in long-tail variations and synonyms to build a semantic relationship with the head term. Make sure they are well written for visitors and readable. Tell visitors things that they actually want to know. Use user-generated data from product reviews to add further context.

Have a Schema Markup for your Ecommerce Website

Schema mark-up isn’t a must, but it’s certainly an excellent way to stand out in the SERP and increase CTR (Click-through rate). You can have your product pages show up in a search like this by adding schema markup. For implementation, users can seek help from Google’s Schema markup helper, which makes an intimating task super helpful.

eCommerce

Faceted Navigation & Wasted Crawl Budget

It means adding parameters to the URL via filters that don’t have semantic relationships. This leads to other issues like how link equity is distributed among other pages. This is why you set a canonical URL for different facets that you don’t want to be indexed as a separate URL. You add no follow internal links on facets that you don’t want to be followed. Many low-value add URLs can negatively affect a site’s crawl budget, thus affecting the crawl budget.

Conclusion

Run Google ads. Begin with a minimum budget. Your e-Commerce SEO is directly related to designing. When developing an e-Commerce website, it is essential to keep in mind the general navigation of URL structures. Still, as an eCommerce sales store, you need to take special care with faceted navigation.

Do you need an agency to manage Shopify e-Commerce? You may have a consultation call with our eCommerce sales team to hop on discovery call.

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