In the introduction of Google’s New ‘Shops’ Section, Suppose you’re a retailer and you’re not featured on Google Shopping. In that case, you might miss out on the most valuable real estate in e-commerce. The first few results of search queries that begin with “shopping” are presented in their dedicated section called “Shops” (also known as “Google Product Listing Ads” or PLAs).
Google engineers have introduced the Google New Shops section on Google on the right-hand side of any product search. It has received much attention over the past few weeks and is about to get even more. In the coming weeks, Google will begin featuring certain retailers in these Shop sections, giving them prime placement and automatic visibility to consumers who have demonstrated an interest in shopping for that product or service.
This article will show you how to become a featured retailer on Google Shopping and optimize your product listings to ensure they come up in the top results every time people search shopping on Google.
The Benefits of Being a Featured Listing
Being a featured retailer on Google’s new ‘Shops’ section has many benefits.
You’ll appear in mobile search results, producing more organic traffic to your eCommerce store. By being featured, you’ll be lending credibility to your online store and improving your shopping experience – both of which are essential ranking factors for eCommerce SEO.
Furthermore, being featured can help reduce your bounce rate, as users will be able to easily find what they’re looking for on your site lastly it can help you stand out from the competition and build trust with potential customers.
5 Ways to Stand Out in the Shops Section
If you want to be a featured retailer in the new Shops section on Google, there are a few things you can do to stand out:
- Make sure your eCommerce store is mobile-friendly.
- Use descriptive URLs that include relevant keywords.
- Avoid duplicate content and plagiarism.
- Optimize your images with alternate text.
- Use eCommerce SEO best practices to improve your organic click-through rates (CTR).
To rank high for competitive search terms like skirts or earrings, ensure your site loads quickly and is mobile-friendly. Optimize product pages by adding keyword variations within product titles, descriptions, headers, subtitles, and ALT tags of product images.
Add customer reviews so visitors can know what other people think about your products before they buy them. And don’t forget to use HTML meta tags like title tags, H1 headings, and image ALT tags- these will help boost your site’s relevance within SERPs.
1. Make sure your e-commerce store is mobile-friendly.
More and more people are using their mobile devices to search the internet, so your eCommerce store must be mobile-friendly. If it’s not, you could be missing out on potential customers and sales.
Here are some things to keep in mind when making your eCommerce store mobile-friendly:
- Use responsive design – This will ensure that your website adjusts to any screen size.
- Optimize images – Large images can slow down your website, so ensure they’re correctly sized for mobile devices.
- Simplify navigation – Mobile users don’t want to click through many links to find what they’re looking for.
2. Use descriptive URLs that include relevant keywords.
If you want your eCommerce store to be featured on Google’s new ‘Shops’ section, there are a few things you need to do.
First, make sure your site is mobile-friendly.
Second, use descriptive URLs that include relevant keywords. This will help Google’s web crawlers understand your site and index it accordingly.
Third, focus on your organic click-through rates (CTR). The higher your CTR, the more likely you will be featured on ‘Shops.’ fourth, make sure your site offers an outstanding shopping experience.
Fifth, avoid high bounce rates by ensuring that your content is relevant and engaging.
Sixth, audit your eCommerce SEO regularly and make sure you’re following best practices. You should also hire an eCommerce SEO service if you don’t have the time or resources to handle this for yourself.
Seventh, ensure that your product descriptions are detailed and contain all necessary information so shoppers can make informed decisions about which items they want to purchase from your site.
Eighth, create a clear call to action to encourage visitors who might not be ready yet to buy something from your website.
Ninth, optimize your images for mobile users and provide helpful captions with lots of white space to promote engagement.
Tenth, share exclusive offers with customers via social media platforms like Facebook or Twitter to reach a wider audience and convert potential customers into repeat shoppers.
3. Avoid duplicate content and plagiarism.
Regarding eCommerce, retailers need to be aware of duplicate content and plagiarism. This is because these can negatively impact your organic traffic and CTR.
To avoid this, ensure your e-commerce store uses unique and original content. You can also hire SEO services to help improve your CTR. In addition, retailers should also focus on creating a mobile-friendly shopping experience.
This means having a website that is easy to navigate and loads quickly on mobile devices. If you are new to SEO, a website audit is the best place to start. These will analyze your site for errors and suggest how to fix them to get better results in the search engine rankings.
For example, when conducting an audit, web crawlers will evaluate your descriptive URLs for keywords that may not have been targeted before (to avoid duplicate content). They will also check for any signs of plagiarism by comparing each post’s range against the other posts on the same page.
The audit will provide recommendations on optimizing all these aspects to rank higher on search engine results pages (SERPs).
4. Optimize your images with alternate text.
Optimizing your images with alternate text is one way to make your eCommerce store more visible on Google. This tells Google what your ideas are about and can help improve your organic traffic and click-through rates.
Use keywords in your alternate text, but don’t stuff them in there. Just use enough to accurately describe the image. You should also make sure your pictures are mobile-friendly and that you have a good shopping experience.
High bounce rates will hurt your chances of being featured on Google Shops, so make sure your store is up to par. Finally, consider doing an eCommerce SEO audit to check for duplicate content and plagiarism.
5. Use eCommerce SEO best practices to improve your organic click-through rates.
Google reports that mobile searches related to shopping have grown 120% over the past two years.
As more and more shoppers use their mobile devices to search for products, it’s essential for eCommerce stores to have mobile-friendly websites.
One of the best ways to improve your organic click-through rates (CTR) is to use eCommerce SEO best practices.
Some of the best eCommerce SEO practices include optimizing your titles and descriptions, using descriptive URLs, and avoiding duplicate content and plagiarism.
Following these best practices can improve your chances of being featured in Google’s new “Shops” section.
Four Tips to Boost Your Exposure in 2022
Are you ready to take your e-commerce store to the next level and increase your exposure in 2022? Then check out these four tips:
- Optimize your website for mobile search results.
- Make sure your eCommerce SEO services are up to date and follow best practices.
- Improve your organic click-through rates with targeted and descriptive URLs.
- Ensure you have a good shopping experience by regularly auditing your eCommerce SEO.
Why Being a Featured Listing Matters
As the COVID-19 pandemic continues, more and more people are shopping online. In fact, according to Google reports, there has been a 70% year-over-year increase in global online shopping searches. And as people are searching for things to buy online, they’re also turning to mobile devices.
Mobile search results now account for 63% of all organic traffic from Google. That’s why it’s so essential for e-Commerce stores to have a mobile-friendly website and offer a great shopping experience. They risk losing out on valuable organic traffic and potential customers if they don’t.
To ensure their sites rank higher in search engine results pages (SERPs), retailers should focus on the basics of SEO best practices:
create descriptive URLs that use keywords; do an SEO audit to find duplicate content or plagiarism; optimize meta descriptions with keywords and content; include high-quality images that are optimized for mobile users; keep blog posts updated with fresh content; write about topics related to your products/services. Include keywords in the post title, headings, and throughout the text. Also, link to other blog posts within your post if appropriate. Use keywords throughout.
Nowadays, businesses need to pay attention to search engine optimization techniques to stay competitive.
There are many reasons why you may not rank well in the SERPs.
You may be going after too many long-tail phrases that you aren’t qualified for, but optimizing your site can help make up some ground for generating organic traffic and attracting new visitors. So how can you become a featured retailer on Google Shopping?
The first step is to sign up for a Google AdWords Express campaign. After setting up your business location, business hours, and contact information, click “Your Ads.” You’ll see this page where you’ll be able to select either Display Network only or Search Network only. You’ll want to choose Network Search only since we’ve already discussed how much power mobile device usage has over our search engine traffic today.
In addition to filling out basic details like business location and contact information, Google will ask what kind of product(s) you sell to customize the ad targeting strategy accordingly.