Category: eCommerce

How to Use Google Trends in 2022 for Market & Product Research

One intelligent way to find out what is popular is effortlessly possible with Google Trends. Google Trends is an exceptional tool for research purpose when it comes to product research for marketplaces (Amazon, eBay and etsy). It shows data and charts to examine how often different search terms have been entered by the users on search engine.

Having said that, marketers must master for performing product research. Thus, it is a free tool that anyone can use without doing any digital marketing course for learning how to perform configurations, selecting the right targeting options as opposed to how we do in Facebook ads to fetch data.

You may get confused in the beginning to distinguish with search term and topic but that’s what we will learn here. In this blog we will explore this tool to see how e-Commerce brands can study the product, and seasonal trend by going through this step by step guide. Here are just three simple steps that allow you to perform market research and interpret Google Trends with category, region and comparative analysis for Keyword research & content planning.

Step: 1 Navigate To Explore

Go to trends.google.com. By clicking on it you will be taken to a screen that appears like this. You open the Google trends and from the drop down menu this is what you see to enter into the process of plugging in the search term into the database of the tool.

Google trends

Step 2: Select The Region You Want To Explore.

Now, you have to select the region that you are interested to explore. Select the Region which means you select the region where you want to see the popular trends, it could be West Virginia, U.S, Kent’s Heritage Coast, UK, Vancouver Island, Canada and any part of the world. The selection of the particular region means that the tool will show Google web searches and the rise of searches surrounding that topic.  Here you see our search term ”App Development” and country selection is “United States”. To each their own depending upon the nature of the research process.

Google trends

Step 3: Choose The Time Range, Category & Explore Topics and Search Queries

Explore topics and search queries. You might find completely unrelated things, especially within the rising category. It’s just showing what people interested in your chosen category are also searching for. Just look at this data given down below.

Google trends

The best thing about this tool is the functionality to see the comparisons of the search term with interest over time. In order to visualize a comparative research, we have compared web development and app development to see what is more popular search term and the most asked search query on the search engines.

Google trends

The results as indicated by the image show compared breakdown by region and Color intensity represents percentage of searches. It indicates that people look up for web development in regions for instance Wyoming, Hawaii, South Dakota, Minnesota and Delaware whereas the interest for mobile app has been found in the regions of Alaska, North Dakota, Louisiana, New York and Washington with the graph decreasing as the November comes to close.

Google trends

Explore results by region

When you search for a term in Google Trends like we did for we development and mobile app development, you have to understand and comprehend a map presenting areas where your term is popular. Darker shades specify where your term has a higher probability of being searched. 

Upon comparing search terms, you come across a map of the world shaded rendering to the term’s popularity. The color intensity (like blue and red in our case ) embodies the percentage of searches for the leading search term in a particular region. Search term popularity is comparative to the total number of Google searches performed at a definite time, in a particular location.

Google trends

Endless amount of comparisons of the different products can further be made using Google Trends to see the seasonality and popularity with the latest trends.

Conclusion

It is an excellent tool for finding out the keyword variations that are suited best for business needs. Maximum five keywords can be compared with the graph showing five different lines indicated by colour. Google Trends can also be used to discover spikes in keyword search volumes which are usually triggered by real-world events. Hope this guide was helpful in navigation to explore for product research process and specific steps you can take to maximize your efforts.

Google trends

The graphical data that appears on that dedicated section of the screen can be downloaded, shared and embedded on the screen. It can be used to study the keyword before running ads and to fill the gap with keyword strategies.

In the SEO world, we’re so dedicated on identifying the intent of the keywords and fixing the technical aspects of website with optimizations that we every now and then forget that individuals actually want to read about topics that interest them.

Being able to identify what audiences are looking for specific part of the world is the main role of a marketers. If are failing to do that it means this guide is for you where you get to learn how effortlessly you can master to become a great product researcher for Amazon and other marketplaces for maximum ROI.

Google Trends is another tool with Jungle Scout and Helium 10 to get started. Need more help with product and market research process? Reach out to our digital marketing team at Soft Stings for starting your e-Commerce store.

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How to Do Product Research Process for Ecommerce

Researching for products on Amazon has evolved to a greater extent. As a result, product research methodologies are there. It’s like finding a needle from haystack.

Who can benefit from the research database? People who are just starting out for the role of product research as a service provider in digital agency. Likewise seasoned sellers can also take advantage. This detailed guide assists you to get key Amazon insights, forecast product sales, compare competitive data, and get profit projections for Amazon product research.

This post will cover how to leverage a tool for product research for those who have started to explore Amazon for FBA. Jungle Scout is the most appropriate tool for product research. The manual process of searching for products is difficult and time-consuming. 

Minimize Risk For Finding the Winning Product

We’re not going to invent something new, so we’re trying to minimize our risks, and so the first thing to decide is which marketplace you wish to sell on. Are you going to sell on amazon.com in the USA are you going to sell in the U.K? Germany it’s up to you can decide

It’s a personal decision most people will sell on amazon in the U.S. because it is the largest marketplace out of all of them. The runners-up are UK and Germany, so if you live in those countries, then you may wish to sell on those platforms first just because it’s easier if you already live there to get signed up; otherwise, you may want to sell in the U.S

Choose Where You Want To Sell

So you choose where you want to sell and that’s where you’re going to be doing your product research. For example, we’re going to be selling in the United States and then what you would do is find some products.

Some Categories to Avoid

You probably don’t want to sell in so these are the categories we would avoid. Let’s see what to avoid and why it is best not to choose them. Here is why:

  1. Watches because you know most people who are buying watches want to purchase specific name brands
  2. Video games because, of course you’re not making a video game here. That’s not what we’re doing with private labeling
  3. Software, music movies, and tv kindle store
  4. Computers and accessories

So pretty much all of these categories are viable product categories. 

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Begin Looking with BSR

Jungle Scout Sales Estimator determines the BSR. Predict average monthly sales numbers for specific Amazon categories and even spy on your competitors. Best seller rank which is under product information. There’s a free amazon sales estimator brought to you by jungle scout Input.

The BSR identifies the marketplace you’re selling and then also specify the category.  What that’s going to do is it’s going to help you get an idea of how many monthly sales that product does. You need to see the product that sells well. 

Explore Product With Filter Options

You don’t want to be selling a product that’s under 15. If the sales price is below 15, it can be very tough to make a profit because you’ve got to account for the amazon fees, the referral, shipping your landed costs, all of that, and product selling under 15. So you can make a profit, it’s just not going to be very significant, so we prefer if you find products that are selling between 15 to 70.

eCommerce

High Demand & Low Competition

Well, our goal with selling on amazon is we want to look for products that are high demand and low competition, and so that simply means that we want to see that people have an interest in this product. People are buying this product on amazon. There would be enough demand from shoppers that they would be searching for this product and buying it, but we also don’t want to see too much competition because that makes it hard for us to compete so the way we identify competition is based on how many reviews other sellers have on their listing.

Conclusion

This is how you can find the most profitable product opportunities faster than your competitors. Jungle Scout for product research is all about the data, so it is possible to find a winning product for making your private label on Amazon with the methodology explained above. We hope this helps. Need any help with WordPress ecommerce?  Our team can help you with WordPress ecommerce themes. So don’t miss a chance to hop on a consultancy call with us for ecommerce website templates. Just talk to us about best product research for ecommerce.

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e-Commerce SEO Services with 3 Simple Steps for a Successful Brand Building Process

We are not going to discuss spammy link submission sites that offer mass automated submission to various platforms, sites, and forums. Instead, this is exactly what you can do.

Drive Traffic To Your Website From Forums

Forums are a VERY underrated traffic source. When you become an active, respected forum member, you’ve built a high converting funnel.

A funnel people back to your site.

Let me Walk you Through an Example

When we first started with a website, we started from scratch. We had ZERO visitors and ZERO email subscribers.

And at that point, we didn’t know that SEO and social media are both great ways to get traffic, but they take time to kick in. So to give the expected traffic a head start, we became an active member of a marketing forum.

Proper directory submissions

Proper directory submission is a good practice that many people ignore when they have a website. It offers considerable benefits to SEO that work to bring ranking on SERPs:

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Still, today many marketers seem to overlook these tactics in the modern SEO’s repertoire. See how we have submitted our brand to these directories.

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Syndicate Content

When you go to Medium.com, thereby posting and repurposing, you can syndicate your best stuff. In fact, we aimed for 310 targeted visitors in a week from the forum that has the potential to give referral traffic. All that is required is to repost your content (word-for-word) on Medium. This is how the platform also pushes that content. Here’s an example of one of our 

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Answer Questions on Quora

Set Up Your Account, Visit your feed, Follow five more Spaces, Upvote 5 more good pieces of content, Ask a question, Add three credentials about where you live, work or study and Answer a question so that referral traffic can be generated these links For Answering on Forum. Once these initial steps are done, and credentials are completed, it’s time to build connections. But how? We answered people’s questions that were related to our niche—for instance, marketing, digital marketing, cost-effective mobile app development service, and website development. And this is such a powerful technique that it led to a sold influx of visitors to the newly launched website that was three months old.
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We have seen that most people ask out of sheer ignorance.

How should I conduct an SEO website audit for a nonprofit? Honestly, I have no typical experience with this, and I want a step-by-step guide from an expert on doing this urgently?

Now that’s a pretty good question. 

SEO audit should give you ‘actionable’ insights and not just problems and errors.

What can be done, what is a priority, and what will take the website to the next level of organic traffic is the key to doing a website audit.

Want to know how we perform?

The actual analysis is broken down into Indexability, On-Page Ranking Factors, and Off-Page Ranking Factors.

In that sense, there are many marketers, agencies, and service provider which provide automatic/rule-based SEO audit with scripts; however, our agency will provide you with real human SEO audit bringing in a decade-plus of experience.

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Hope, this helps you in brand building and brand visibility that you can do to get better results. If you are interested in getting the strategy, you can talk to book a call with our sales department.

Are you looking for ecommerce SEO Service and website redesign?

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How to Boost your e-Commerce Sales

You just purchased a domain yesterday. You are sorted with eCommerce hosting. You have just installed the theme of your choice. Obviously, your domain authority will be very less, But since you are interested in eCommerce sales, there are many things to execute to keep the site up and running from the ground up. From acquisition channel to payment gateway and all the way towards smooth customer journey to avoid card abandonment.

To understand domain authority, let us see what 1 to 100 numbers indicate. Domain authority ranks from 1 to 100. It depends upon many factors.

Yes, you read that right, factors are many and each of that is important.

Mostly links,  traffic,  session duration these are all the Signals. A website that has high domain authority has higher values are mostly near to 100. Since we have just started the website, there is no point in domain authority.

Let us explain and take towards the practical guide for your eCommerce sales store. By implementing these techniques and methodologies, you can quickly know the following aspects:  

  1. Is WordPress good for eCommerce sales
  2. How to sell your eCommerce business   
  3. How to boost your eCommerce sales

Here we will go with an essential step required for e-Commerce service.

Keyword Research Technique for e-Commerce Website Development

Put a little bit of research into keyword selection and on-page optimization. Look at Amazon’s title; they are using the designer’s name, a modifier keyword, the brand line.

By using the keyword explorer on Ahrefs, you can easily type in the seed keyword. Then, go to the “having same terms reports” in one of the popular structured data tool (Ahref). Another way is to analyze the competitor’s top pages.

Now that you have a solid list of keywords, it’s a good time to proceed further.

eCommerce

Optimize Titles, Descriptions, and Meta Title

With a fresh e-commerce website, you can rank on top. Now we have SEO On page and SEO off-page. This off-page SEO is increasing the domain authority. So on-page optimization has to be good.

So here in this blog, we will deal with how much product page optimization and how to deal with, and how much content you should write to target those keywords? What about the short URL. This is all we are going to discuss.

eCommerce

Install and Activate Yoast Plugin

Yoast Plugin guides in such a way that it gives a helpful suggestion. Yoast will help a lot.  It also has a premium version. You can try the free version as it is compatible with WordPress with 5 million active installations.

eCommerce

Clean & Short URLs

Suppose your URL/ filename appears to be very big like this one in this screenshot. You now see the title and description. This filename is too long.

eCommerce

We do off-page SEO for an eCommerce site the same way we do for service-based websites. As we create backlinks for target keywords, we can do it similarly for products.

You will see that e-Commerce websites have no content. So for that, we will have to mention things like benefits and how this product can help you. For products, hire someone who can write about the product—related to the product only.

Internal Links and Outbound Links

Outbound means, from your website to other websites. Use the proper keyword. The question is, why should I link to other sites? Why are we doing? We are doing for the crawlers. More internal links. One outbound link with (n) for internal links. Pro-tip is don’t link back to your competitors.

Now right-click this product page to see the competitor.

Structure the Category Pages

For the parent categories, the goal first is to have easy-to-understand names to navigate the website rather than SEO. Sometimes categorization isn’t going to be straightforward when retailing a variety of products. Hence, the e explanation should be the priority for the parent category, and SEO can fall into the sub-categories.

 

Writing Unique Product and Product Descriptions

Include Your Head keyword target in the descriptions. Sprinkle in long-tail variations and synonyms to build a semantic relationship with the head term. Make sure they are well written for visitors and readable. Tell visitors things that they actually want to know. Use user-generated data from product reviews to add further context.

Have a Schema Markup for your Ecommerce Website

Schema mark-up isn’t a must, but it’s certainly an excellent way to stand out in the SERP and increase CTR (Click-through rate). You can have your product pages show up in a search like this by adding schema markup. For implementation, users can seek help from Google’s Schema markup helper, which makes an intimating task super helpful.

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Faceted Navigation & Wasted Crawl Budget

It means adding parameters to the URL via filters that don’t have semantic relationships. This leads to other issues like how link equity is distributed among other pages. This is why you set a canonical URL for different facets that you don’t want to be indexed as a separate URL. You add no follow internal links on facets that you don’t want to be followed. Many low-value add URLs can negatively affect a site’s crawl budget, thus affecting the crawl budget.

Conclusion

Run Google ads. Begin with a minimum budget. Your e-Commerce SEO is directly related to designing. When developing an e-Commerce website, it is essential to keep in mind the general navigation of URL structures. Still, as an eCommerce sales store, you need to take special care with faceted navigation.

Do you need an agency to manage Shopify e-Commerce? You may have a consultation call with our eCommerce sales team to hop on discovery call.

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