31 Jan
One intelligent way to find out what is popular is effortlessly possible with Google Trends. Google Trends is an exceptional tool for research purpose when it comes to product research for marketplaces (Amazon, eBay and etsy). It shows data and charts to examine how often different search terms have been entered by the users on search engine.
Having said that, marketers must master for performing product research. Thus, it is a free tool that anyone can use without doing any digital marketing course for learning how to perform configurations, selecting the right targeting options as opposed to how we do in Facebook ads to fetch data.
You may get confused in the beginning to distinguish with search term and topic but that’s what we will learn here. In this blog we will explore this tool to see how e-Commerce brands can study the product, and seasonal trend by going through this step by step guide. Here are just three simple steps that allow you to perform market research and interpret Google Trends with category, region and comparative analysis for Keyword research & content planning.
Step: 1 Navigate To Explore
Go to trends.google.com. By clicking on it you will be taken to a screen that appears like this. You open the Google trends and from the drop down menu this is what you see to enter into the process of plugging in the search term into the database of the tool.
Step 2: Select The Region You Want To Explore.
Now, you have to select the region that you are interested to explore. Select the Region which means you select the region where you want to see the popular trends, it could be West Virginia, U.S, Kent’s Heritage Coast, UK, Vancouver Island, Canada and any part of the world. The selection of the particular region means that the tool will show Google web searches and the rise of searches surrounding that topic. Here you see our search term ”App Development” and country selection is “United States”. To each their own depending upon the nature of the research process.
Step 3: Choose The Time Range, Category & Explore Topics and Search Queries
Explore topics and search queries. You might find completely unrelated things, especially within the rising category. It’s just showing what people interested in your chosen category are also searching for. Just look at this data given down below.
The best thing about this tool is the functionality to see the comparisons of the search term with interest over time. In order to visualize a comparative research, we have compared web development and app development to see what is more popular search term and the most asked search query on the search engines.
The results as indicated by the image show compared breakdown by region and Color intensity represents percentage of searches. It indicates that people look up for web development in regions for instance Wyoming, Hawaii, South Dakota, Minnesota and Delaware whereas the interest for mobile app has been found in the regions of Alaska, North Dakota, Louisiana, New York and Washington with the graph decreasing as the November comes to close.
Explore results by region
When you search for a term in Google Trends like we did for we development and mobile app development, you have to understand and comprehend a map presenting areas where your term is popular. Darker shades specify where your term has a higher probability of being searched.
Upon comparing search terms, you come across a map of the world shaded rendering to the term’s popularity. The color intensity (like blue and red in our case ) embodies the percentage of searches for the leading search term in a particular region. Search term popularity is comparative to the total number of Google searches performed at a definite time, in a particular location.
Endless amount of comparisons of the different products can further be made using Google Trends to see the seasonality and popularity with the latest trends.
Conclusion
It is an excellent tool for finding out the keyword variations that are suited best for business needs. Maximum five keywords can be compared with the graph showing five different lines indicated by colour. Google Trends can also be used to discover spikes in keyword search volumes which are usually triggered by real-world events. Hope this guide was helpful in navigation to explore for product research process and specific steps you can take to maximize your efforts.
The graphical data that appears on that dedicated section of the screen can be downloaded, shared and embedded on the screen. It can be used to study the keyword before running ads and to fill the gap with keyword strategies.
In the SEO world, we’re so dedicated on identifying the intent of the keywords and fixing the technical aspects of website with optimizations that we every now and then forget that individuals actually want to read about topics that interest them.
Being able to identify what audiences are looking for specific part of the world is the main role of a marketers. If are failing to do that it means this guide is for you where you get to learn how effortlessly you can master to become a great product researcher for Amazon and other marketplaces for maximum ROI.
Google Trends is another tool with Jungle Scout and Helium 10 to get started. Need more help with product and market research process? Reach out to our digital marketing team at Soft Stings for starting your e-Commerce store.
