Michigan Lottery Overview
Soft Stings was asked to work on the Michigan Lottery holiday ad displays along with Michigan illustrator John Martin on all point of sale display advertisements for their Holiday Funner Upper campaign. During that holiday season last year, the Michigan Lottery aimed to celebrate with four holiday-themed instant games offering big prizes!
The Problem
Lottery players wanted to have the opportunity to allow their target market to have increased sales to buy four different holiday-themed instant games. That season’s instant games $1 ticket with 400 top prizes of $500 and more than $5.5 million in total cash prizes. The roadmap we made for the client mainly revolved around targeting relevant long-tail keywords like “keyword A + keyword B.” That’s the key we identified to generate serious organic traffic over the long term, they rose to success.
Solutions
We used digital marketing tactics to grow the online presence. We were able to generate 200% increase in conversions, 50% reduction in CPA and 19% of total revenue attributed to AdRoll. These are metrics that clearly indicate the success driven approach our agency implemented for an effective remarketing campaign.
