03 Feb
This blog will cover organic research, keyword ideas, backlink analysis, and the overall SEO approach for your web pages. In addition, you will learn how you can outrank your competitors. So let’s get started to see SEO trends with right understanding of the competition you must be familiar with for greater ROI. Here we will also see why finding new rivals is extremely important. So let’s begin to get insights into your competitors’ content strategies by examining their websites on a subdomain level.
Organic Research
We aim to check the webpage by incorporating such elements that visitors stay longer. Similarly, visitors go beyond one page during the visit.
With the help of Organic Research, the first step that the SEO team has to perform is to analyze competitors’ organic SEO keyword rankings and top-performing pages, their search ranking changes. In addition, we use certain structured data tools to compare competitors for user engagement metrics.
Get Keywords Idea
Keyword research, a process of finding relevant and worthwhile keywords, is integral to your SEO. And if you want to outperform your SEO competition eventually, you need this process to be productive and effortless. We proceed to explore the semantically related keywords and long-tail ones with high traffic potential.
Keyword Overview
So, let’s start by exploring the report. First, access it by clicking Keyword Overview in the left-hand menu, then type your keyword into the search bar. It will be your basis for the pool of high-volume, low-competition keywords you’re going to collect.
You can then choose the desired database, device, and the date the data was fetched.
Volume, which is the estimated number of searches done monthly for keywords. The total number of URLs that are ranking for the keyword organically
Gap Analysis – Keyword and Backlink Gap
To maximize the organic performance of the client’s website. We did competitive research gap analysis and studied the best-performing competitors.
- Keyword Gap
- Backlink Gap
For Keyword Gap, we compared up to 5 domains head-to-head to see common and unique keywords. Discovered the matches and differences across mobile and desktop keywords and organic, paid, and Google Shopping keywords. The results of your research are illustrated by Venn diagrams that show the intersection between sets of discovered keywords. This is potentially the most profitable strategy because getting from the second to the first results page will lead to a notable traffic boost.
For Backlink Gap, we compared up to 5 domains for common and unique backlinks for the Backlink Gap report. Got insights on link building and outreach. Pick the best referring domains with the most authority.
Conclusion
To sum up, we first perform keyword research to quickly examine any keyword with a high search volume and low competition. Then, gathered semantically related keywords and long tails with high traffic potential. Finally, be sure to explore all of our resources and blog to learn more about how we help clients increase their traffic volume, estimated reach, and authority score, which indicates the authority of a given domain and improvement in their On-Page SEO.
