Category: SEO

Everything You Wanted to Know About Google Analytics 4 and Google Analytics!

Are you confused about switching Google Analytics to GA4?

So, read carefully till the end.

As because this guide will surely help you in clearing all your doubts and getting started.

So let’s start with the tool that you are probably familiar with.

Yeah, you are right.

We are going to discuss Google Analytics first.

Table of Contents Google Analytics

Google Analytics

Google Analytics
First, let’s start our topic with what Google Analytics is. So, “Google Analytics is a free website tracking and analyzing tool that website owner should have to analyze its performance.” Configuring Google analytics is a key to understanding:
  • Who visits your website
  • What content are they looking towards you
  • The behavior of your website visitors.
And do you know what the best thing about Google Analytics is? Google Analytics is free to use. However, setting up Google Analytics can be a little hard for you if you are a beginner. But no worries, as we have set up a step-by-step guide for digital marketers of any level. But before moving further, let’s know why Google Analytics is a beneficial tool.

Why choose Google analytics?

More than 10 million marketers around the Globe are using google analytics to measure the effectiveness of their property in real-time (Website). This means Google Analytics is helping over 10 million businesses, from eminent marketers to small blog owners, to get the most out of the Web. Let’s give you a quick shot at a few of its benefits:
  • Get Updated with:
  1. The overall amount of traffic your site gets
  2. Traffic from different websites
  3. The traffic of an individual website
  4. Total number of conversions
  5. Websites where your leads came from
  6. Demographic info
  7. Gadget information that your visitors use
Let’s move to set up your Google Analytics account for your website, whether you are a freelancer with low traffic or a big company with massive traffic.

How to set up your own Google Analytics account (In a few steps)

Setting up an account is a little tricky, but once you install Google analytics, you will gain access to tons of information regarding your website in a simple format. To install google analytics, follow these steps: Step#1: Setup google tag manager Step#2: Create your account on google analytics Step#3: Setup analytics tag with Google tag manager Step#4: Set up your goals Step#5: Link to Google Search Console. That’s it. Now let’s jump to the detailing of each step. Starting from
Step#1: Setup google tag manager
If you are new to Google Analytics, you must think, “What is Google Tag Manager?” The way it works is quite simple. “Google Tag Manager takes all the data from your website and sends it to different platforms like Facebook Analytics and Google Analytics.” The Google Tag Manager removes your headache, allowing you to update and add tags to your UA (Google Analytics) account, so you don’t have to write code manually on the back end. You must create an account on the Google Tag Manager dashboard to enable it.
Google Analytics

Enter the name you want to give your account in the “Account Name” space.

Then set up a container that contains all the “macros, rules, and tags” for your site, according to Google.

Google Analytics

Give a descriptive name to your container and select the type of content it’ll be linked with, like Web, iOS, Android, or AMP.

Once you set it up, click on create, review the terms of services, and click agree if you want to continue.

This container’s installation code snippet will be seen on your screen.

Google Analytics

When you set up your account on Google Analytics, You came to know “What is Google Tag Manager?”

The way it works is quite simple.

“Google Tag Manager takes all the data from your website and sends it to different platforms like Facebook Analytics and Google Analytics.”

The Google Tag Manager removes your headache, allowing you to update and add tags to your UA (Google Analytics) account, so you don’t have to write code manually on the back end.

You must create an account on the Google Tag Manager dashboard to enable it.

Enter the name you want to give your account in the “Account Name” space.

Then set up a container that contains all the “macros, rules, and tags” for your site, according to Google.

If you are confused about the purpose of this code,

So don’t get confused. It is the code you must paste into your website’s back end to manage your tags. 

To do that, copy and paste the code snippet to every website page.

As the instructions say, you’ll need to paste the first one in the header and the second one after the opening of the body.

Are you using WordPress? If so, then perfect!

You can easily do this by pasting these two codes into your WordPress theme.

And that’s it.

Now moving to step#2

Step#2: Create your account on google analytics

Like Google Tag Manager, you must create a Google Analytics account by signing up on the Google Analytics page.

Google Analytics

Now for this section.

Enter your account and website name.

And URL in the given spaces.

Don’t forget to enter your website’s industry category and the time zone you want reporting to be in.

Google Analytics

Once you’ve filled in all the required information, accept the terms and services to get your tracking ID.

Google Analytics

Note: Don’t share the tracking ID with anyone.

Step#3: Setup analytics tag with Google tag manager

This section will tell you how to set up your website’s Google Analytics tracking tag.

Open the Google Tag Manager dashboard and click the “Add a new tag” button.

Google Analytics

After clicking, it will take you to a page where you can create a website tag. Here, you will see that you can customize two areas of your identification:

Configuration: where the tag data will go

Triggering: what type of data do you want to collect?

Google Analytics

To choose the tag type you want to create, click on the tag configuration button.

If you are going to create a tag for Universal Analytics, aka Google Analytics,

Google Analytics

After clicking it, you can choose the data you want to track.

After choosing it, go to Google Analytic Settings and select the “New Variable…” from the dropdown menu.

Google Analytics

After choosing a new variable from a dropdown menu, it will take you to a new window where you can put your Google Analytics tracking ID.

This will send your website’s data directly into Google Analytics, where you can see it later.

Google Analytics

As we have told you earlier, that triggering section contains all the data you want to collect.

So, once you have entered your tracking id, head to the “Triggering” section to collect the data you are willing to get.

As with the “configuration,” click on the “triggering” button to be sent to the “Choose a trigger” page. 

Click on the all page from here, so it sends data from all your web pages.

Google Analytics

When you’re done with what we just said, your new tag setup will appear like this.

Google Analytics

Now click on Save; you have a new Google Tag Tracking, which will send data to your Google Analytics account page.

But we are not done yet, though. 

Now in step 4, you will need to set your goals.

Step#4: Set up your goals

You have to set goals on your Google Analytics dashboard to tell Google what success looks like for your website.

You can set your goals by clicking on the Admin Button in the bottom left corner.

Google Analytics

After clicking the Admin button, a new window will open where the “Goals” button is present.

Google Analytics

Clicking on the Goals button will take you to the Goals dashboard, where you can set your new goal.

Google Analytics

Here you can select the goal that matches your intended purpose.

It includes:

  • Destination: If your goal was to land your user on a specific web page, then choose this one.
  • Duration: If your goal was to make users spend a specific amount of time on your site.
  • Pages/screens per session: If your goal was to have users go on a specific number of pages.
  • Event. If your goal was to make users play a video or click on a link.

Among all the goals mentioned above, choose your plan wisely.

Google Analytics
Step#5: Link to Google Search Console.

If you don’t know about the Google search console,


Google Search Console is a useful tool that helps marketers gain valuable search metrics and data.

With the Google search console, you can:

  • Check the search crawl rate of your website
  • Check when google analyzes your website
  • Find out which pages link to your website externally and internally
  • Look at the keywords you rank on the Google search engine.

So let’s move toward its setup…

To set the Google search console, click on the Gear icon at the left left-hand corner of the main dashboard.

Google Analytics

Then click on the Property settings present in the middle column.

Google Analytics

Then scroll down a little and click on the Adjust search console.

Google Analytics

You can initiate adding your website to the Google search console.

Google Analytics

Once you are redirected to this page, click on add a site to the search console button at the bottom.

Google Analytics

You can add a new website to the Google search console on this page.

Enter your website’s name and click add.

Google Analytics

Follow the directions to add the HTML code to your site. Once you add it, click save.

You will then be redirected to Google Analytics!

And remember, your data won’t appear soon after you add code to your site but check back later to check your google search console data.

After following the preceding steps, we are sure that you can easily set up your Google Analytics account.

Now, you are done with Universal Analytics, aka Google Analytics or GA.

Let’s move to the next generation of Google Analytics, known as Google Analytics 4 or GA4.


Google Analytics
What’s interesting about it is that you can use GA4 for a website, an app, or both together. It’s ultimately up to you which path to take. GA4 provides excellent performance using machine learning models to track the latest market trends and customer behavior across devices and platforms. Their policy ensures you can enjoy better ROI for your long-term marketing plans. This section will discuss creating a new GA4 account, upgrading to a new GA4 version, and many more. So, continue reading because you don’t want your competitors to stay ahead of you.

How to create an account on Google analytics 4?

Step 1: Visit after signing in to your Google account. Step 2: Click the “Start Measuring” button after opening the above link.
Google Analytics

Step 3: You must mention your account name in this section (usually, the company name is entered).

Click next after filling in the company name.

Google Analytics

Step 4: Enter your property name in this section and select your “reporting time zone” and “currency.”

Google Analytics

Step 5: To make a property of Universal analytics along with GA 4 property, click on the “Show Advanced options.”

Google Analytics
Step 6: Switch on the toggle; it will turn bright blue in color after switching it. Now enter your website URL in the given section and select the option which property you want to create. Click next after selecting your desired option. Step 7: Provide your business details in “About your business” by selecting the appropriate option relevant to your business, like your business category, its size, and how you want to use Google analytics with your business. Click on create after choosing the appropriate options for your business to develop GA4 property under the new Google Analytics account. Step 8: Accept the Data processing terms by checking or choosing the relevant boxes. Now click on “I accept” if you want to proceed. Step 9: After accepting the terms, it will land you on the “Web Stream Details” screen, where you can find the Measurement Id in the right corner of the top screen. Kudos! You are now in line with your competitors. Now for those who want to upgrade Universal analytics property to GA4 property. So stay with us.

How to upgrade to GA4 from the existing Universal analytics property?

Follow these steps to upgrade your existing Universal Analytics property. Step 1: Click on “Admin
Google Analytics

Step 2: By clicking Admin, it will land you on the Admin console of Universal analytics property. You can click “GA4 Setup Assistant” under the “Property” column.

Google Analytics

Step 3: Now click on “Get started.”

Note: Make sure to select the correct account under the account column.

Google Analytics

Step 4: After clicking on get started; here, click on “Create property.”

Google Analytics

Step 5: Once you click on Create property, it will take you to the following screen, where you can see the property message with the property ID.

Now click on “See your GA4 property,” and you will land on the “SETUP ASSISTANT” screen.

Here click the arrow (>) under “TAG Installation” to go to the “Data Streams” Screen.

Google Analytics

Step 6: After clicking the arrow under Tag installation to go to the Data streams screen, once the data streams screen is open.

Click the arrow under the “Data stream” screen, and it will land you on “Web Stream Details.

Google Analytics

Step 7: You will find a Measurement Id for the GA4 property in the top right corner, On the “Web Stream details” page.

Google Analytics
Congratulations!! You have successfully upgraded your property to GA4.

How to add GA4 tracking code to your website (without using Google Tag manager)

This section is for those not interested in using google tag manager to insert tracking code on their website. For doing this, we have three options. Option One: Connect your measurement Id to the existing UA property. Option two: Add a new ‘Configuration’ directive to your website’s existing code. Option three: in this option, you only have to copy and paste the GA4 tracking code script in the <head> section. Now we will go into detail on what to do with each option.

1. Connect your measurement Id to existing UA property.

To do this, you need to connect the GA4 Measurement Id under the Universal Analytics property in the tracking code under the “Tracking info” property column of the Google Analytics admin section. Step 1: Click “Admin
Google Analytics

Step 2: Click “Data Streams” and select “web.”

Now click the arrow (>) under “Data Streams,” and it will lead you to the “Web stream Details” page.

Google Analytics

Step 3: Copy this GA4 measurement ID at the top right corner.

Google Analytics

Step 4: Go back to your existing UA property, then click on Admin >> Tracking info>>Tracking code.

Google Analytics

Step 5: Scroll down a little; here, you will find a “Connected site tags” option. Now click on this option.

Google Analytics

Step 6: Paste the measurement ID you created earlier in step 3.

Then click on “Connect” after clicking on it, Your Universal Analytics and GA4 property will be linked.

Google Analytics

2. Add a new ‘configuration’ directive to your website’s existing code.

If you already have a (gtag.js) analytics code on your website and are willing to add a GA4 measurement Id to your site, then you can choose this option.

Gtag.js analytics code usually looks like this on the source page of your site.

Google Analytics

Add “Config” directive having Google analytics 4 property “Measurement Id” After line 8 in the above-mentioned gtag.js code.

Once you add your “config” directive having GA4 property “Measurement Id,” it will look as below:

Google Analytics

a. Copy and paste the Google Analytics 4 tracking code script in the <head> section.

Follow these steps to copy and paste the GA4 tracking code.

Step 1: Click on the “ADMIN” in the bottom left corner.

Google Analytics

Step 2: Now click on the “Data streams” and select the “Web” menu.

After selecting Web, click on the arrow (>) under “Data Stream” to go to the “Web Stream Details” page.

Google Analytics

Step 3: Click on “Add new on-page Tag” under the “Tagging instructions” tab. Then you will find a “Global site tag (gtag.js) > Tagging instructions>> Add new on-page tag>>> Global site tag (gtaj.js)

Google Analytics

Step 4: After copying this code and paste it into the <head> of any webpage you want to measure.

How to add GA4 tracking code to your website with google tag manager.

This one is for those who have no issue using Google tag manager.

So, keep reading till the end.

Google tag manager can support two tags of GA4.

  1. Google Analytics: GA4 configuration
  2. Google Analytics: GA4 event

By following the steps mentioned below, you can implement Google Analytics 4 using Google tag manager.

Step 1: Sign in to your Google account and visit this link

Step 2: Click “Add a new tag”

Google Analytics

Step 3: Now click on the “TAG configuration” option.

Google Analytics

Step 4: Then select Google Analytics: GA4 configuration

Google Analytics

Step 5: Enter your “Measurement Id” under the TAG Configuration tab.

Google Analytics

Step 6: Click on the “Triggering” Option.

Google Analytics

Step 7: Select “All pages” from a trigger window.”

Google Analytics

Step 8: Rename this tag from untitled to any name of your choice. You can name it “GA4 configuration tag” as well.

Google Analytics

Step 9: Now, click the save button to save this tag.

Google Analytics

Step 10: You can also preview the changes by clicking on Preview.

Google Analytics

Step 11:Now, enter the URL of your website and then click on the start button.

Google Analytics

Step 12: Now check if “GA4 configuring tag” appears under “TAGS Fired.”

Google Analytics

Step 13: Go to your Google tag manager tab and Click on the Submit button.

Google Analytics

Step 14:Here, you can edit the “Version Name” and add a description of the changes you have made in this version.

And then Click on Publish.

Google Analytics

Wrapping up,

Setting up a GA4 or Google analytics 4 account is difficult, But we have tried our best to make the process easier for you. 

If you still have any questions, feel free to contact us.


Their measurement model is the most significant change from Universal Analytics to Google Analytics 4.

Universal Analytics uses sessions and page views as a measurement model. Whereas Google Analytics 4 uses events and parameters as a measurement model

Yes, you can. While you develop your Google Analytics 4 implementation, you can continue using your current Universal Analytics setup by dual tagging.

Universal Analytics highlights total users (shown as users) in most of its reports, whereas GA4 highlights active users (also offered as users).

The term “user” is the same in both UA and GA4, but the calculation for this metric differs.

Basically, yeah. On July 1, 2023, Universal Analytics will stop processing data. You must update GA4 to continue tracking your performance. Although it isn’t strictly required, you won’t have any data after July 1, 2023.

It’s preferred to upgrade to GA4 because you don’t want to lag behind your competitors.

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Not Getting Much Traffic? Learn How to get it (Through Voice Search Optimization)!

Voice Search Optimization is essential.

Very essential

voice search optimization

It’s like taking the shortcut instead of choosing the long way to reach your destination!

Voice search sales have already reached over $19 billion by 2022, so why aren’t you investing in voice search optimization for your business?

If not, you are surely missing a prime opportunity to earn huge revenue.

As google search by voice is increasing day by day

It has become necessary to optimize your site for voice search.

Otherwise, your website will be more dehydrated than the Gobi Desert. (Less traffic).

You are undoubtedly thinking about voice search optimization and how to do it.

In this blog, we will discuss some questions about voice search optimization.

Read on to get answers to your doubts.

Why Voice Search Is Important For Your SEO

Let’s imagine you want to use Google to search for something like

voice search optimization

First, it understands what you want to know and then shows you the best outcomes related to your query.

However, how we conduct our search by entering it into the search engine differs significantly from how it is done by voice…

But the way we use the search engine when we type in our questions is very different from how we use it when we use voice search.

Furthermore, nobody wants to type a complete phrase or long-tail keywords at the same time, either.

However, using voice search is very different from using a keyboard.

For example,

If you’re open to trying something new in the kitchen, your search could be like this

  • Type
voice search optimization
  • Voice search: “What are some of the finest supper dishes?” (Image)

When we search by voice, we are more conversational than when we enter our question, which is a keyword-based search.

The machine has a hard time understanding what we mean by the way we voice search. So many similar-sounding phrases were slithering around…

This results in making search engines better. As always, Google has led the way with essential updates like a hummingbird…

The emphasis on user experience has replaced keywords in SEO due to this upgrade and others that came before it.

And voice search has significantly contributed to this, shifting the emphasis away from keywords and onto the user experience.

How to Optimize Sites for Voice Search?

Voice search optimization is the process of optimizing a site for voice search.

It is a valuable asset to improve any site’s ranking.

Here we’ll discuss how to voice search-optimize any website.

In particular, we’ll provide you with seven valuable suggestions for voice search optimization.

Let’s begin straight now.

  • Longer Content Equals More Voice Search Traffic.

Brian Dean and Eric Van Buskirk surveyed 1 million websites in 2016 to determine the strategy behind first-ranking web pages.

And guess what? What do they conclude?

One of the main treasures after analyzing 1 million websites was the content’s length.

And they found that the average word count of first-page Google result content is 1890 words long, which means the longer the content tends to rank higher in voice search Google results.

But what do you think? Will six-year-old research be effective in current SEO tactics, especially with the new algorithm updates?

To be clear, we don’t think Google’s voice algorithm has any sweet spot for long-form content.

However, this is just a game of numbers:

A page with more content than usual is more likely to answer a voice search query.

Maybe you do not know, but the voice search result page’s word count is 2300 words longer! 

  • Write Content with Natural Language

Natural language is way more conversational than the language we use to write our content.

And the voice assistants also prefer natural language content to answer the queries of voice searchers exactly what they want.

Have you ever wondered why your voice search is more conversational? Then when do you type?

This means you have to write your content in the same way, which means in a conversational tone.

So whenever someone voice searches for their query…

…Google will find the answer in your content.

And if you use a robotic phrase like “How to cook pasta.”

Then Google will never show your content in answer to a voice query.

  • Don’t Ignore Long-Tail Keyword Content

 We don’t know why most people avoid long-tail keywords.

Maybe because very few people type long-form keywords for their queries.

Although with the increase in voice searches, they don’t know that the trend of using longer keywords is increasing too.

But we don’t think optimizing a piece of content using long-tail keywords is necessary.

You only have to sprinkle some of the long-tail keywords in your content…

… And Google will find the keyword anywhere in your content and use it for voice search queries.

  • Create Content That Answers Your Audience’s FAQs.

Obviously, we tend to use questions when we do voice searches.

And the great thing about Google is that it gives you a great insight into the questions people frequently search for.

You can easily use this information to create a valuable piece of content that answers those questions and gets a higher rank on Google’s search page.

What’s better than solving your audience’s pain points by answering their questions?

And if you master the art of solving your target audience’s queries or pain points through your content, no one can stop you from ranking crazily.

  • Claim Your Google My Business Listing

If you are running a business, your Google My Business listing is crucial to local SEO and voice search.

And your Google My Business listing must be super accurate, as Google wants super accurate information.

Because people often use voice searches to inquire about important details about your business, like contact numbers, opening hours, location, address, and other crucial details,

And Google receives this information by looking at your Google My Business listings…

This will give Google all the information it wants to know about your business, like when it opens, where it is, and much more.

  • Optimize for Featured Snippets

If you get into the featured snippet, it’s like cracking the cheat code of voice search.

Do you know that 40.69% of the answers you get from voice searches often come from featured snippets?

For example, if you do a voice search for “Is ice water good for German Shepherds?” with Google.

And by looking at the answer, you will notice that Google just read the first result.

If your audience uses Alexa or Google Home for voice searches,

Then, it is even more important for you to be in the featured snippet.

If you are wondering why, so this is because these devices only give you one answer.

If you failed to rank in a featured snippet, you would be invisible on those devices.

  • Mobile Friendliness and Website Loading Time

Among all the elements mentioned above, having a mobile-friendly website and a fast website loading time is essential for SEO and voice search.

For example,

What do you want after a voice search for a query?


You desire a quicker outcome…

This is the reason why Google never seeds slow-loading websites.

Have you tested the speed of your website?

If not, you should review your website’s speed and double-check if your website passes the test for mobile friendliness because these things will undermine your SEO voice search strategy to rank better.

Over time, voice search will become increasingly important, and you must ensure your website is optimized.

voice search optimization
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Guide for Studying SEO competition & Spy on Your Competitor

This blog will cover organic research, keyword ideas, backlink analysis, and the overall SEO approach for your web pages. In addition, you will learn how you can outrank your competitors. So let’s get started to see SEO trends with right understanding of the competition you must be familiar with for greater ROI. Here we will also see why finding new rivals is extremely important. So let’s begin to get insights into your competitors’ content strategies by examining their websites on a subdomain level. 

Organic Research

We aim to check the webpage by incorporating such elements that visitors stay longer. Similarly, visitors go beyond one page during the visit.

With the help of Organic Research, the first step that the SEO team has to perform is to analyze competitors’ organic SEO keyword rankings and top-performing pages, their search ranking changes. In addition, we use certain structured data tools to compare competitors for user engagement metrics. 


Get Keywords Idea

Keyword research, a process of finding relevant and worthwhile keywords, is integral to your SEO. And if you want to outperform your SEO competition eventually, you need this process to be productive and effortless. We proceed to explore the semantically related keywords and long-tail ones with high traffic potential. 

Keyword Overview

So, let’s start by exploring the report. First, access it by clicking Keyword Overview in the left-hand menu, then type your keyword into the search bar. It will be your basis for the pool of high-volume, low-competition keywords you’re going to collect.

You can then choose the desired database, device, and the date the data was fetched.

Volume, which is the estimated number of searches done monthly for keywords. The total number of URLs that are ranking for the keyword organically

Gap Analysis – Keyword and Backlink Gap

To maximize the organic performance of the client’s website. We did competitive research gap analysis and studied the best-performing competitors.

  1. Keyword Gap
  2. Backlink Gap

For Keyword Gap, we compared up to 5 domains head-to-head to see common and unique keywords. Discovered the matches and differences across mobile and desktop keywords and organic, paid, and Google Shopping keywords. The results of your research are illustrated by Venn diagrams that show the intersection between sets of discovered keywords. This is potentially the most profitable strategy because getting from the second to the first results page will lead to a notable traffic boost.

For Backlink Gap, we compared up to 5 domains for common and unique backlinks for the Backlink Gap report. Got insights on link building and outreach. Pick the best referring domains with the most authority.



To sum up, we first perform keyword research to quickly examine any keyword with a high search volume and low competition. Then, gathered semantically related keywords and long tails with high traffic potential. Finally, be sure to explore all of our resources and blog to learn more about how we help clients increase their traffic volume, estimated reach, and authority score, which indicates the authority of a given domain and improvement in their On-Page SEO.

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5 Things to fix with Internet Marketing if you Don’t have any Organic Website Traffic

You have selected an awesome theme, uploaded the assets, applied forms where necessary, submitted your site map to Google, structured the pages and used focused keywords. You have applied banners on web pages, reduced the unused JavaScript and improved the site speed also from GT metrics. Essentially, basic steps you have covered. Now you are waiting for the domain rating to improve.

But how do you do that? For that we are going to discuss some of the things that increase the site traffic. Let’s start what recommendations play role in better performance in search engines.

How to promote website

Hierarchy of Header Tag

There are many software (data structured tool) such as SEMrush, Ahrefs and Ubersuggest that give suggestions and recommendations when they crawl a web page to improve the hierarchy of header tags. If you are frequently looking at the websites and hoe they are structured today, you must have seen that the amount of pages using h1 tags has increased compared to previously.

Header tag is important to implement on-page SEO strategy and communicate users, improve the readability and contains the target keyword & SEO of a webpage.

Furthermore, our agency works on SEO projects where we improve the conversation rate on optimize site structure, several case studies show that implementation of H1 can bring results, you will understand to see the importance of using header tags effectively. For example, a website from automotive industry, was able to have remarkable results by optimization of their header tags to be more SEO-friendly.

Keyword Optimization

In terms of on-site SEO, keyword optimization in sub heading tags are certainly here to stay–most websites with careful optimization tend to experience major ranking increases. Now, there are three things to see, search volume, keyword difficulty and what keywords are being used by competitors.

That is why it is very crucial to first perform keyword research then, analysis to see if you are new to the industry so it seems more appropriate to use long tail keyword that have more conversion rate.

Remove the dead links and On-site Errors

First we need to understand what broken links on a website conveyand damage from seo point of view thus hampering the site performance? Then we will be able to know why they are hurting page rank and ultimately lead to better ranking among competitors.

When a user clicks on a broken page, an error page appears on the screen which doesn’t satisfy the user query. Most broken links are due to typos or sometimes they are an outcome of a moved content.

What is the purpose of a dead link in HTML? What is the meaning of dead links?

It basically takes a user to a Web page. This is where 301 redirects come to rescue.

SEO professional and web developer with a clear understanding of search engine result pages and how internet works will use 301 redirects to fix these broken links.

Publish content on Target oriented websites

In-order to push up rankings, getting a backlink from a trust source is very important. Here is a thing. Google has three important considerations when it comes to offering a page domain rating, no Sammy activity and link building through false traffic generator software, they are all activities that Google bots are able to detect and penalize those sites that use such tactics. Relevancy and authority of a website is one of the signal that should be taken into consideration for back linking with a source for increasing the DA and PA of the website and seo link building services.

Develop Alt Tags for the Image Links

What is an ALT tag and why is it important?

Wondering what this is if you are new to websites front end and on-page activities?

Simply, it is an HTML attribute. It implies that by putting an alt tags, means giving search engine a text alternative although it is applied to images.

Second thing is, how can use alt tag effectively for SEO?

A good practice is to keep your alt text not more than 125 characters and embed your keywords, but sparingly.

The third most important thing is why is alt text important for accessibility?

For example, for our website Soft Stings, our website developers and SEO executives make sure that Alt Tags provide information about what is in the image for those who mouse over the image.

It is also a common thing among internet user that those with slow speed connections, tend to see the alt tags and therefore gives an idea and sets the context what this section and page is about or for the visually impaired who use page readers.

Optimization of meta-tags

In the process of SEO, Meta tags and h1, h2 tags play a crucial role in helping with the visibility and ranking of web pages of a site.

Meta tags and optimized description limits increase the click through rate. It leads to more people clicking on the web page the way it appears to the users in more enticing way. It improving visibility and user engagement when page meta tags and h1 tags are fully optimized and SEO friendly.


Soft Stings is web Development Company that providing Internet marketing services to companies and organizations for brand visibility, performance marketing, media management and custom website services. The team of Soft Stings helps its clients grow their business by increasing targeted traffic to their web sites while improving the ability of the web site to convert those visitors into inquiries, leads, and new business.

Do you want to contact our sales team for pay per click services? Click here to get started.

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How Search Engine Optimization Works with Link Building Technique

In this blog we are going to talk about the right way to observe traffic from Google search console ensuring to implement modern SEO best practices.  A lot has changed with Google web master guidelines with every new update that Google releases.

Moreover we will study the ranking signals and creating web pages that increase the time on page and decrease the bounce rate. We will also cover surface level information to check for crawl error and implement redirects where required for performance, coverage and enhancements when you observe report on Google Search Console with the impressions and click you are able to achieve with creating interactive content.

SEO Brings Organic Traffic and Serves As an Asset

Ads are an actually pure expense like rent for example even from a pure accounting point. While SEO is an expense, if you decide to sell your website for example, big part of its value is decided by the organic traffic it brings.

That’s why SEO is a good marketing Strategy if you take it as an asset and reap enormous rewards with best strategies and metrics that are rewarding.

When comparable with PPC, both are an asset; SEO can save you money when you rank for expensive clicks but SEM can help you be visible where SEO is struggling. These channels should be viewed as a part of a holistic search engine strategy, not just siloed channels.


What to do if Website Returns a 404

If one of the pages on a website shows a 404 and you leave this 404 unsettled and unsolved, Google takes notice and its shows status code indicating the server that requested website cannot find the requested website. Google eventually remove the URL from the index.

What is the consequence of 404 error from SEO point of view? Well, very simple. It results in losing all ranking and potential value this URL used to have.

Track SEO with Links and Page Rank

Here’s a rundown with some actionable ways you can track SEO & Content marketing Efforts. Links require to have a mix of a number of different ones.

Some of the most popular include, Google Search Console, Screaming frog (with robust features require a paid version) and Moz’s Link Explorer. Links are very important metric when it comes to tracking the SEO of web pages and how well they have been performing in the search engine result page. The truth is links are considered as one of Google’s top three ranking factors.

The best links are those that are from high DA sites these are referred to as high-quality. Likewise, relevant links which are earned as a result of creating unique content which gains popularity.  A lot of SEO driven research, white hat link building approach and strategic measures go into link building steps. However, paid links, excessive link exchanges, the use of keyword-rich anchor texts (are all techniques that are considered violations in the eyes of Google) and links created using automated services and software that use nonpublic proxies to show the massive increase in the traffic potential of a website.

To put it simply: links must be earned in the year 2022 and is the future SEO– and every marketer with demonstrated ability to improve the ranking of the website depend on content marketing and prospecting.

Use Google Search Console

Google search console is best to study the results on the KPIS, best performing pages and underperforming assets. For example, you can see when Google last crawled your webpage. It gives insights and an idea with holistic view to get an idea about the overall traffic potential of the website.

Google search Console is absolutely best space were you can seamlessly update robots.txt file, implement rel=canonical tags and undergo the transition from HTTP to HTTPS.

Ahrefs For Backlink Research Analysis

Ahrefs gives the best data insights when it comes to analyzing the Backlink profile, some other tool like Buzzsomo consider social shares over SEO metrics. We have been using Ahrefs to study the links of our competitors and apply some filters that are best suited to meet the business needs (in our case we studied one of the best and top marketing agency operating in US) for link building strategy.

Ahrefs’ Site Explorer is the most sought after software and commonly referred as the industry’s most practical backlink research tool. 

Plug in any website or URL as the first step to use this tool for studying the extensive list of all backlinks pointing to it, with lots of useful metrics and filters to find actionable link building opportunities.


SEO is getting popular with ppc marketing services and more easily understood concept among marketers that offer full service digital marketing agency around since Google first got started in 1998. And guess what Google has been constantly rolling out algorithms in which AI is getter more and smarter to detect the spammy techniques that were easier to get away with — there’s a lot of incorrect information and many claim to be SEO savvy using black hat techniques out there.

Are you looking for local SEO Services Company? You can contact us for the any SEO related help and pay per click advertising services.

Subscribe to get more actionable SEO tips. Apply these SEO techniques to your website to rank higher on Google.

If you are the one with the query digital agency near me? If you are interested in agency digital marketing services, you can talk to our sales team.

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The Best SEO Services Near Me; On Page SEO: Is SEO Worth The Money?

This blog will cover how you can perform a detailed site audit. If you own a website, you need marketers — preferably an SEO resource to give you fundamental insights about installing Google Analytics, Google search console, Page speed insights for on page seo.

Similarly, you will also need a Google structured data testing tool. For that you may need to have a free SEO tools and some paid online marketing software to perform the result driven data analysis and suite behaviour.  Here is what you need:

  1. Screaming frog, Ahrefs, and semRush to determine SEO keywords),
  2. Copyscape for observing the content duplication.
  3. A SERP simulator, and a Web page counter handy. 

Get all of these tools configured and up and running before you intend to perform an on page SEO audit. If these tools are operational in the tabs of the browser, the work becomes a lot easier.

Here’s a breakdown of the on page SEO audit process we’ll be following. As you can see, the aim here isn’t to show you how to do a “technical” SEO audit (which you can do with almost any SEO site audit tool) for conversion rate optimization services, website content and WordPress website development.

Tools Required for the SEO Audit Process

The aim is to provide a comprehensive approach to auditing your website from an on page SEO perspective. This means auditing your rankings, backlink profile, existing content, redirection issues.

We will get an idea about every minor detail that could be hindering the search performance and SERP rankings. Let’s begin with the process.  Here are the tools we will be using during the audit process.

  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights
  • Google’s Structured Data Testing Tool(Ahrefs/ Screaming Frog, Copyscape)

Not all of them are essential, but they will help make it easier. Ahref is trusted by marketers from the world’s biggest brands. We use Ahrefs and screaming frog both for performing site audits. 

Check for Issues Holding Your Site Back for Website SEO

Now that you know which tools are required to perform site audits, get all of these open, and you are good to go. In another tab, open your website, client’s website, or whichever you want to use.

So now, let’s get to it.

The first thing you need to do is check only one version of the site is browsable. So right now, we are viewing the website,


But, we need to ensure that this is the only location where we can access this website. So all of the site versions should redirect to this version, which we call the canonical.

So, we begin with all the different versions that someone could type in are redirected to the canonical version of the website.


In the case of soft stings, everything looks fine.

The suitable methodology to begin with site audit is to see a different version of the site redirect to the canonical version. Now, what is the canonical version?

So moving on, you need to crawl the actual website to check for any other issues. You may need to check several parameters, ranging from response codes, page titles, Meta descriptions, site structure, and all the way to duplicate details.

Check Google for Indexation Issues

Using the site audit tool, observe if there is a slight discrepancy in the number of pages being indexed compared to the total number of pages shown on the website. A few individual elements need to be fixed from the home page. At this point, you can also check if the brand ranks on the search engine for its brand name.

Perform Some Basic On-Page SEO Checks

We’re just going to have a quick check on some basic on-page SEO here on the website of soft stings. For reference, check some of the most appropriate title tags not truncated by Google.

To make things easy, we’ll have to see some significant on-page factors that are important. Does the page have a well-crafted, clickable title tag? Is there a custom meta-description with a keyword mentioned in it?

The truth is, it should be interesting enough to be optimized for maximizing click-through?


Is there only one instance of the H1 tag? Is it well-optimized? Are subheaders (H2, H3, etc.) being used correctly?

Optimize the Home Page of the Website

Here is the current H1 tag:


Great. It looks like we’ve incorporated KEYWORD  “SEO service near me” into H1-tag too.

But what about the sub-headers?

Subheaders should be used logically to break up each page’s content. They make the reading more skimmable and easy for the visitor to understand the gist of the page.


When used strategically, you can implement these
(H2, H3, H4, H5 & H6)

with a great opportunity to target secondary keywords/phrases from on page SEO point of view.
Next, you need to optimize the site for keywords for link building activities:

Essentially, you’re looking to organically show up at the top of Google, Bing, and Yahoo’s rankings — meaning you earn the spot rather than buy it.

Pillar Post for Clustering with Pages

At least 1000 words long, it should be valuable enough to be shared multiple times, has fantastic illustrations, and should be super well-written. Curate a masterpiece.

So, if you want your post to get organic traffic, you need to write it around a proven SEO framework. What is that framework? It looks something like this:

  1. Find a proven topic
  2. Analyze search intent
  3. Make your content visually appealing
  4. Write a compelling title and description
  5. Upload your post

Content Audit & Gap Analysis

Understand the queries. See how best-performing web pages are using those queries to leverage the traffic. So, before you settle on a topic, always look at the estimated traffic to the top-ranking page to get a better sense of true traffic potential.

Search engines like Google have invested billions of dollars into understanding the true intent behind searches. This is how they can return relevant results—even for vague queries.

If you’re writing SEO content, this is important to see the top-performing pages on SERP, keywords they are using because if it doesn’t align with search intent, your chances of ranking are not higher.


This is how we performed the content gap analysis for our website. This is what the Ahrefs data show us.

Understand Content type

Performing the competitor analysis to see what content type gets most of the traffic on most searched queries. This is how you can boost your Google Rankings.

To do that, you need to see are the top-ranking blog posts, product pages, category pages, landing pages, or something else?

Then comes the content format. What type of posts rank? Are they how-to’s, list-style posts, opinion pieces, news articles, something else?

Backlink Analysis

Site Audit > New Project > Paste domain in the ‘Scope & seeds’ section > Uncheck any 301 redirects.

A non-www version of your domain. You’ll get the most complete backlink profile and accurate tracking data this way.


You can observe the project history to see the site health and finally, let’s view traffic by week. Observe any noticeable spikes or dips in traffic.

URLs Crawled

URLs are having issues indicated with red. Similarly, URLs do not have problems marked with green.


Health Score reflects the proportion of internal URLs crawled by Site Audit with errors. It is a metric that has to be examined within context as it depends on:

  1. The number of internal URLs with errors and
  2. The total number of internal URLs crawled

We’ll delve a bit deeper into the site’s referring domains. Simultaneously, we’re just looking to see if anything sticks out as suspicious, or low-quality.

Managing the brand reputation

Encouraging consumers to review your company. Now at this point, you might be interested in knowing. Do Google reviews help SEO?

To answer that, here is a quick consideration for you.

Reviews are an easy way to expand your brand’s reach. When people have good things to say, they are more likely to share their reviews on more sites, including external websites like Yelp and FourSquare. 


Looking for local seo services near me? The site audit helps to analyze the organic search traffic. Likewise, using Google analytics, you can observe the number of visitors to see which pages are bringing the most traffic. 

Free Assessment For Site Audit

Our team checks for Issues holding your site back. Uncover easy-to-fix on-site problems. Analyze organic search traffic and perform backlink analysis and content audit & "content gap" analysis.

You can also see traffic by week and a significant drop in traffic indicative of the Google penalty.

If you are interested in SEO audit for your site, contact us to discuss what is a SEO campaign? We will also discuss SEO strategy and more information to cover on page SEO best practices

We can help you if you are looking for PPC services near me. What’s included in our consultation call?
Access to expert SEO people with the most trusted SEO data. Online support from our help team for discovery calls. Seek advice & engage with industry experts with demonstrated history to perform SEO audits particularly with local SEO services near me.

Find SEO services near me? Talk to us for conversion rate optimization services, website content and WordPress website development.

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How Marketers Help you Get Visibility with SEO Service


Marketers perform some advanced SEO techniques. You can follow the same general guidelines by reading until the end, covering the following aspects. 

Are you willing to put in a short time learning about advanced SEO techniques? We will cover basic Search Console usage for website owners so that you can track metrics on your own. Be sure to read:

  1. The reason why submitting an XML sitemap is important from an advanced SEO techniques point of view.
  2. Get tips on how to optimize your website’s SEO by understanding what Google Search Console is.
  3.     Discover usability and conversion factors for a large website with a plethora of pages.
  4. Be the one to know about cool (free) plugins that do half of the work for seo service, and you don’t need to code with PHP for that. 
  5. Get the consultation from the best search engine optimization company right away to learn how to make your site rank higher. 

Quick Health Check of a Site

If you understand the term Search Console, you will find some important things by the end of this blog that a new website user needs to analyze as a beginner. 

Search Console dashboard tells many things for improving the site performance; the overview page is the quickest way to get a quick health check on your site. 

Here’s a good way to use Search Console on a day-to-day and monthly basis. 

After you’ve signed up for Search Console, prepare to get updates about unusual events. You’ll receive an email if a site experiences an unusual course of events. Also, in case if your site violates any of Google’s search quality guidelines.

Every month, as a marketer, determine and perform a careful analysis of the page overview.

Do you know why page overview is so important?

Because best search engine optimization company get at a glance data to assess the site’s health.

Why Making your Site Discoverable is Important?

Discoverability is possible by generating a sitemap for your WordPress website. You can generate WordPress sitemaps using a popular SEO plugin called Yoast SEO. 

If your site is on bootstrap, you need a free tool with a paid and trial version, SEO optimizer; you generate a URL, copy the link, and paste it into the Google search console to index the web page. 

If your website is a portfolio that you rarely update, a sitemap is not needed.

However, suppose you publish content on hundreds of thousands of pages (running an eCommerce website, for instance). In that case, a sitemap is still a great way to give information directly to Google.

Now that’s an important part of SEO service.

Perform Competitive Research 

Studying the competitor from an SEO point of view is crucial to see who has dominated your niche and what strategies they have used. 

How new or old is this competitor? How many backlinks has your competitor managed to acquire? What’s their website traffic monthly?

Best search engine optimization company performs the careful analysis of the metrics often allowing setting goals to see important niche patterns or spot interesting cases to explore further.

SEO Backlinks to Earn Solid Web Visibility

Identify a new competitor that gets a lot of organic traffic high authority backlinks to build solid web visibility. This competitor analysis helps us. 

When breaking down the activities for off-page SEO, digital marketers feel overwhelmed and unsure of their ability to address it. So break down those activities in a planner to reach out to community engagement platforms like Reddit and Quora.

Best practices indicate an approach to third-party websites for guest posting. An outreach blogger strategy for posting blogs and infographics is the best tactic to earn link equity from high-domain authority sites.

Monitor your Site’s Behaviour

Not sure how to monitor your marketing efforts that were part of SEO service?

Check that you don’t have any unusual dips in your click counts. For WordPress blogs, webmasters and front end developers use plugins that help us in dealing with the sitemap. 

It automatically keeps updating our sitemap file as we publish the new post. Thus, it meticulously eliminates the need to resubmit a new sitemap after publishing new articles.

Search engine bots can quickly discover web pages more effectively if the footer contains the sitemap.


Boost Performance with SEO Service

Our agency has helped many business owners and SMB’s making it incredibly easy to optimize on-page elements using WordPress site, to get stakeholders from a wide range of industries from 0 to many monthly page views.

On top of the ad campaigns, on-page optimization and off-page SEO, there is a lot that needs to be in place for getting customers into the funnel.

Our website has incredibly thorough and in-depth marketing and SEO blogs from where you get to learn so much about advanced SEO techniques. You can check some from here to get more information.

Need Any Help with SEO Audit?

Get step-by-step consultation + plans + strategy from our experts to perform the competitor analysis. Explore the blog section to stay updated about the current trends. Our consultation for website traffic covers all SEO topics, from beginner to advanced activities that we can perform for a website boost. Shoot us a consultancy call to get more details about advanced SEO techniques strategy. By choosing Soft Stings as your SEO consulting firm, you’ll have your own small business SEO consultant to hold your hand throughout your SEO campaign. 

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6 Proven Ways you Can Learn How SEO is Done

When was the last time you gave your website a thorough assessment of performance, loading speed and other metrics that are important to consider?
If you’ve never audited your website before, here is your go-to website audit checklist for what we are going to talk you through.
Most marketers for e-Commerce and SaaS consider customers buying journeys with a good mix of different types of content.
As a result, it adds a layer of conceptual clarity and better opportunities for increasing visibility. Let’s dive straight into how SEO is done and whys SEO audit is important.

Building Internal Links

Link building is very important for SEO. Internal and external link building brings link equity to provide page authority. That’s precisely how internal linking leads to a serious SEO impact.
Well, you might want to explore why we need to create an inbound link in the first place? Here is why it is crucial. Inbound links are the links that direct the user to another page of your own, same website. Pretty much rationale SEO practice.
That being said, consider an example of linking to another post on your blog, or your “Services,” or “Contact” page establish a hierarchy on a given site for SEO efforts.
It gives the most important pages more link value than other, less valuable, pages. So using the right internal linking strategy for SEO is an intelligent approach for website SEO. Internal links give Google a better clue in comprehending the structure of your website.


External Link Building for more Authority

Outbound links are important way websites participate in and contribute to authority. They can add value for readers and most importantly, help your site with SEO.
When you link out to relevant domains within the same niche, it not only helps the search engine to understand your competition, it increases the domain authority with link juice.
Your site gets rewarded with giving signals to Google for optimized site simultaneously helps to increase the trust and build authority.
That’s how you can effectively improve the quality of your site with the help of a link builder and leverage SEO audit services.

Architecture Improvements

A great site structure indicates an intentional design to meet needs and careful organization of navigational elements for a better user experience.
Two key metrics such as low dwell time and non-satisfactory CTR are a clear indication that SEO efforts need to be applied to avoid the bounce rate.
Conversely, visitors interact with web content that gives a great user experience — i.e., a site with great structure — they don’t bounce. Hence, the site performs well in the SERPs.
At the same time, this makes it very evident that a well thought out site structure can reduce bounce rate and increase dwell time.
Both of which result in improved rankings as a consequence.

Thin Content & Fixing Duplication

Now that we know why we are doing SEO. Let’s discover how we can improve more. Attempt to add substantial value to the user and Google to eventually reap the long-term gains.
SEO efforts contribute heavily to getting increased readership and mindshare. It can be achieved with content and rich media in compliance with the webmaster guidelines.
Furthermore, enabling comments on your blog helps to generate user-generated content. Moreover, can help create a sense of community and engagement with site visitors.


Optimization for Google Ranking Signals

Several factors come into play. Here are some of the most common ones mentioned below that you might want to consider.
1. Eliminate the render-blocking resources
2. Create rich, relevant, and useful content
3. Brotli for text compression for better compression ratio
4. Keep your titles under 60 characters to avoid truncation
5. Implement core web vitals and LSI keywords
6. Submission of HTML and XML sitemaps to Google
Image resolutions and format, contact forms, social icons and meta titles, every website element has to be optimized as it affects the Google ranking.
Google displays the first 50-60 characters of your title. After that, it truncates the title with an ellipsis. Not only can this cause omission of vital keywords from being crawled, but it just blatantly seems inappropriate in the SERP.
Optimal description length for metadata contains a bandwidth of 155-160. In terms of content, here is a formula that may give better CTR for meta description.
Target keyword + ancillary keywords (if natural) + descriptors + call-to-action.

Identify Page Update Opportunities

Revise content to satisfy the search intent for your keyword. Conduct an SEO website audit and look at the suggestions to rank with competitor analysis. Add interesting stats in high authority infographics and thought leadership articles and newsletters with links to supporting content.
More in-depth details for better user experience means addition of helpful vectors, icons and visual communication that do not imply visual clutter. Additionally, fixing image resolutions and interactive content and broken links.
That’s how SEO is done. More focus towards the mobile-first website, so that site performs optimally in the SERPs.


Looking for website SEO for lead generation? If you want to rank higher in the search engine, you might need to talk to our experts for SEO to get more organic traffic to your website.
Visit our website to see how we can partner for technical SEO with site indexing to help with bot crawling.
Check out other blogs to read about other services and how our team and collaborators can share the results on what content works best for each stage of the digital marketing funnel.

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